Tag: advertising

Leading private-sector health system woos veterans in ads

CHICAGO (AP) — A leading hospital system in the U.S. is courting military veterans with a multimillion-dollar ad campaign, raising concerns from some veterans groups that private sector marketing could weaken the Department of Veterans Affairs health care system. The campaign tag lines — “Veterans have a choice in healthcare” and “You honored your oath, and so do we” — emphasize consumer preference and the shared values of medical professionals and the military. Starting Monday, TV, radio, print and online ads by St. Louis-based Ascension Health’s will urge veterans to call a toll-free number for information about Veterans Choice,...

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Fantasy sports companies defend embattled industry

BOSTON (AP) — Daily fantasy sports companies say their industry remains viable despite a rocky start to 2016. The industry’s top companies, DraftKings and FanDuel, are on the defensive after taking hits to their businesses in recent weeks as scrutiny by state policymakers across the country continues to intensify. This week, it was disclosed that ESPN and DraftKings ended an exclusive advertising deal and FanDuel confirmed Wednesday it had laid off 55 workers in its Orlando, Florida office. ESPN and DraftKings declined to comment on the end of their partnership, which was announced last June and made DraftKings the...

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McAllen ISD Facing Lawsuit

The McAllen Independent School District is facing a lawsuit following alleged unethical practices promoting the passage of its nearly $300 million face-lift. Attorney Javier Villalobos filed the suit, for political advertising amid the bond election scheduled for May 9th. Part of the district’s response states quote: “Since day one, our efforts have been purely to inform the public, not to advocate”. The hearing is scheduled for...

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Firm Agrees To Refund To Settle Suit Over Weight-loss Pill Akavar

SALT LAKE CITY (AP) — A Salt Lake City-based company has agreed to pay refunds to consumers who purchased its weight-loss tablets to settle a class-action lawsuit that claimed its advertising slogan, “Eat All You Want & Still Lose Weight,” was deceptive. Under the proposed settlement, Basic Research will pay a refund of $25 per box after being sued by law firms on behalf of consumers who purchased the product called Akavar beginning in 2007. A Basic Research representative didn’t respond to requests for comment. But the company has denied any wrongdoing and would still be able to use...

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Facebook Hiring 1100+ Employees

In more tech news, although many companies are laying off employees, Facebook is looking to fill more than 1100 jobs. This, due to the social networking site’s continuation with aggressive growth plans. Many of those jobs are in advertising sales, but others are aimed at moving Facebook into new areas. Some of which include its virtual reality unit and efforts to use drones to provide internet access in different parts of the world. To fill those roles, Facebook is seeking out aerospace mechanical technicians, avionics engineers and a flight test...

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