Tag: advertising

YouTube TV has some nifty features – and some big drawbacks

BY ANICK JESDANUN NEW YORK (AP) — YouTube TV, Google’s new streaming package of about 40 television channels, is the tech industry’s latest bid to get cable-shunning millennials to pay for live TV over the internet. It offers intriguing advantages over rivals, but it remains hobbled by a limited channel selection. Don’t confuse the YouTube service, which debuts Wednesday, with Netflix, Amazon Prime and other streaming offerings. Like similar efforts from Sony, Dish and AT&T’s DirecTV , YouTube TV primarily aims to let you channel surf over the internet, not to stream from an online library of shows and...

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More big brands pull ads from YouTube in widening boycott

BY MICHAEL LIEDTKE SAN FRANCISCO (AP) — An advertising boycott of YouTube is broadening, a sign that big-spending companies doubt Google’s ability to prevent marketing campaigns from appearing alongside repugnant videos. PepsiCo, Wal-Mart Stores and Starbucks on Friday confirmed that they have also suspended their advertising on YouTube after the Wall Street Journal found Google’s automated programs placed their brands on five videos containing racist content. AT&T, Verizon, Johnson & Johnson, Volkswagen and several other companies pulled ads earlier this week. The defections are continuing even after Google apologized for tainting brands and outlined steps to ensure ads don’t...

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Yahoo salvages Verizon deal with $350 million discount

NEW YORK (AP) — Yahoo is taking a $350 million hit on its previously announced $4.8 billion sale to Verizon in a concession for security lapses that exposed personal information stored in more than 1 billion Yahoo user accounts. The revised agreement announced Tuesday eases investor worries that Verizon Communications Inc. would demand a discount of at least $1 billion or cancel the deal entirely. The hacking bombshells, disclosed after the two companies agreed on a sale, represent the two biggest security breaches in internet history. Under the amended deal, Yahoo will be responsible for 50 percent of any...

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Facebook pushes ahead with video ambitions

NEW YORK (AP) — Whether it’s a video clip of your friend’s dog or a live stream of the presidential debates, you are likely watching more videos on Facebook than ever. And that means you’re also more likely to see video ads. Facebook’s latest strategy is to grow both user-generated and advertiser-created videos as it tries to get a firm foothold in this nascent but growing market. The strategy appears to be working. While Madison Avenue is not known for risky experimenting, advertisers are already testing the waters with live video. General Motors, for example, launched its electric Chevy...

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Wal-Mart buying online retailer newcomer Jet.com

NEW YORK (AP) — Wal-Mart has agreed to buy fast-growing online retail newcomer Jet.com, which had launched with a splash a year ago when it announced its intention to challenge online leader Amazon. Wal-Mart is paying $3 billion in cash and another $300 million in stock. The deal announced Monday underscores how serious Wal-Mart is about igniting its online business, which has been slowing even as it has been making big investments in new distribution centers and expanding services. Buying Jet.com would let Wal-Mart compete more effectively with Amazon.com and other online retailers. The deal also reflects the difficulties...

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