Excessive drinking is responsible for more than 4,300 deaths among underage youth each year, reports the Centers for Disease Control.

Today, April 21st, is known as Powertalk 21, a day dedicated to reducing that number.

Pharr PD and Mothers against Drunk Driving are teaming up for the fourth year in a row to bring awareness to the Powertalk 21 initiative. It’s a national movement aiming to educate youth and parents about underage drinking.

“We’re trying to prevent any accident where death will be the final result.”

Through school visits and YouTube videos, Pharr PD is targeting students, educating them on the dangers of underage drinking, but parents play a big role.

“The most important thing is that parents should actually take the time to talk to their children.”

Officer Irving Segura says alcohol education should begin at home, adding Mothers against Drunk Driving have online resources available for parents to use.

“Visit them at madd.org/powertalk21, and they do have some tips there for parents to use, maybe some topics of how to approach the conversation.”