In the city of Pharr, exclusive images of a deadly accident.

Police say it happened at around 11:49 Thursday night on the 76 hundred block of south Veterans Blvd. The driver was found inside his pickup truck– unconscious, after slamming into a ditch. The driver is identified as 61 year old, Rojelio Reyes from Edinburg. Preliminary reports indicate Reyes was traveling south, veered off the roadway and into an irrigation ditch. No other details have been released the incident remains under investigation.